As a small, women owned business, we're focused on the needs of all women regardless of age and size and want to help you find the gown of your dreams for any special occasion. Schedule your appointment today to get started with your personal shopping experience!

we're sara And marybeth

about fallen in love bridal

We believe through exceptional customer service and an exquisite collection of gowns and accessories, our clients can have their dreams come true by finding their dream gown at Fallen in Love. By engaging in a positive relationship with each client, Fallen in Love believes every woman can see their beauty no matter of size, shape, or age and leave the store with a positive self-image. 

We will be by your side through your journey from before selecting the gown to sharing the picture of the big day. Our team has been in the customer service field for over 20 years with the last 7 years focused on the bridal and formal industry. Previous careers in education, marketing, and business, we know we have developed the skills and philosophy to help every woman to ‘fall in love’ with her gown. 

what makes us different:

Contact Us 

You deserve a memorable Experience! 


Mother of Bride



Mother of Groom




Flower Girl



Located directly on Main Street
 across from the historic
JH Adams Inn and The Elizabeth House
in Uptowne High Point, NC. 

Get in touch today to schedule your appointment!

We desire for ALL women to feel WELCOME and HEARD.

We love for you to feel mentored through the journey

– Natahsa

I was treated like absolute royalty my entire visit. Being a plus size bride I am always scared to go into bridal shops and not feel comfortable. But with Sara I never once felt like I didn’t get the same options or service the “skinny” girls have if anything they said they would love to customize anything I wanted. Overall would 100% recommend.

Love Notes from clients


Whether it be a prom dress, wedding dress, mother of the bride..etc. I loved my appointments with Mary Beth, I highly recommend her! MaryBeth greeted me with a smile and walked me through absolutely everything. She had several dresses already picked out for me (one of which I came home with. She helped me find the dress that matched my vision!

Love Notes from clients


Mary Beth and Sara made the day everything I dreamed of. They knew exactly what I was looking for and dresses were ready for me when I arrived. They were patient and kind. I can't think of better people God could have put in my path to have made my day more perfect

Love Notes from clients


Sara and Mary Beth were amazing! A couple days before my appointment they reached out to me with a few questions about what I was looking for and what my size was so she could have some dresses already pulled for me. Once I got to my appointment I was able to try on a handful of dresses right away. I ended up not even needing to look on my own. You can tell they care about every client, not just the bride! I’m a very happy Mother of the Bride.

Love Notes from clients