Where Every Bride Finds Her Gown
Fallen In Love Bridal and Formal is a women-owned bridal boutique located in the heart of Uptowne High Point, North Carolina. We specialize in private bridal appointments that give you and your closest people the space, time, and personal attention to find the wedding gown you’ve been dreaming of.
From romantic ballgowns to sleek modern silhouettes, our curated collection features wedding gowns from Allure Bridals, Madison James, Sincerity Bridal, Lillian West, Stella York, Adore by Justin Alexander, and Sweetheart Gowns — with prices ranging from $1,000 to $3,000 and off-the-rack options starting at $800. Every bride, every size, every style is welcome here.
The Ultimate Fallen In Love Bridal Experience
Fallen In Love provides a private, exclusive experience to every customer that walks through our doors. By creating a private viewing space for you to reveal your gown to your entourage, you'll be able to feel comfortable, beautiful, and cared for by our highly skilled team. Each and every appointment booked at our boutique will receive the same quality private personal shopping experience that makes Fallen In Love unique.
From the bride searching for the dress as her closest friends watch on, to the flower girl choosing the perfect dress to drop the petals down the aisle,
Fallen In Love specializes in gowns for the wedding occasion.
As mothers to young women, we also have a special place in our hearts for prom and formal wear. We realize how special occasions, proms, and formals can be and believe in making these appointments fun and memorable, leaving our clients feeling confident about their attire!
More Than Wedding Dresses
Fallen In Love is your one-stop destination for every person in your wedding party. We carry bridesmaids dresses, mother of the bride and groom wedding gowns, flower girl dresses, and social occasion attire. Our men’s formalwear program offers suits and tuxedos for rent or purchase — with in-store, delivery, and online options to accommodate out-of-town groomsmen. We also carry an extensive prom and formal collection.
Bridesmaids Dresses
We carry a curated selection of
bridesmaids dresses across a range of silhouettes and colors. Our bridesmaids appointments help the bride select styles and colors first, then guide each bridesmaid through individual measurements and fittings — group or one-on-one, whatever works best for your party.
Men’s Suits and Tuxedo Rentals
Our
men’s formalwear program offers suits and tuxedos for both rent and purchase, with in-store, direct delivery, and fully online options. Local and out-of-town groomsmen are handled equally — no one has to travel back to High Point for fittings.
Mother of the Bride and Groom
Each mother deserves her own dedicated
mother of the bride and mother of the groom styling appointment. We offer one-on-one sessions with a master stylist focused entirely on finding a look that coordinates with the wedding aesthetic and makes her feel just as celebrated as everyone else in the party.
Prom and Formal Wear
As mothers to young women ourselves, prom holds a special place at Fallen In Love. We carry an extensive prom and formal collection with private, personalized appointments for teens and young women heading to prom, homecoming, and other special occasions.
Social Occasions
Whether you’re attending a gala, a rehearsal dinner, or any formal event, our social occasions appointments provide private styling for any event that calls for something elevated and special.
every size, every bride
Perfectly Beautiful Inclusive Sized Wedding Dresses
Our collection is thoughtfully curated to ensure that every bride, no matter her shape or size, can find her dream gown. We believe that beauty comes in all forms, and we are committed to making every bride feel confident, comfortable, and stunning on her big day.
Proudly Serving the NC Triad and Beyond
We are located at 1107 North Main Street in High Point, NC, directly across from the historic JH Adams Inn and The Elizabeth House. Brides travel to us from Greensboro, Winston-Salem, Burlington, Kernersville, Thomasville, Asheboro, and throughout the Piedmont Triad region. We’re open Monday through Saturday, 10 a.m. to 6 p.m. — by appointment only.
Ready to get started?
Start Your Experience
We are eager to help you "fall in love" with the gown of your dreams!
Get in touch today to schedule your private shopping experience and "fall in love" with your gown!
"Cannot rave about this place enough!! The entire team is so kind, friendly, thoughtful, and professional. They were so well organized and kept me and my entire wedding party on track. The gown selection is beautiful and the suit/tie options were amazing. They had so many options for mother of the bride and father of the bride. Fallen In Love Bridal pretty much took care of my entire wedding wardrobe, I am so thankful for all these ladies!"
SHELBY S.
"I truly fell in love at Fallen in Love Bridal! I had a private session with my closest family and friends, which made the experience even more special and unforgettable. The boutique has a wide variety of absolutely beautiful gowns to choose from, and I was so impressed by the selection. Sara and her amazing team were incredibly personable, attentive, and thoughtful every step of the way. They catered to every detail and made me feel so comfortable and celebrated. I ended up finding the dress of my dreams, and I couldn’t be more grateful. If you’re looking for an intimate, personalized, and heartwarming bridal experience—this is the place. Highly recommend! 💍"
PATRICE W.
"I had such a great experience at Falling in Love Bridal! Emily was incredibly patient and really took the time to listen to what I liked and didn’t like about each dress. She was so helpful in picking out options and showed a lot of creativity in suggesting ways we could customize a dress to match my vision. Emily was not only resourceful but also so kind and encouraging throughout the whole appointment. I truly felt heard and supported—thank you, Emily!"
SAM F.
follow us on instagram @falleninlove_nc
